A Woman’s New Best Friend
Imagine walking into a restaurant and having all eyes on you. Like most women, I love attention, but recently I got more attention and compliments than I knew how to handle.
During a casual dinner with friends, my sparkling white gold two-carat Moissanite earrings stole the show.
One dinner companion whispered, “Those are the most beautiful diamond earrings I’ve ever seen.” I explained they weren’t diamonds but a new jewel: Moissanite.
Before I knew it, I was the talk of the table. People had questions and comments like “What is Moissanite?” “They’re so brilliant, they must have cost a fortune!” “Are they rare?” and “I have to have them.”
Well ladies, if you want to know my secret, read on.
Moissanite is giving women the opportunity to own quality, eye-catching jewelry at affordable prices.
What is the story behind this jewel? In 1893, Dr. Henri Moissan, a Nobel Prize-winning scientist began studying fragments of a 50,000-year-old meteorite. In these fragments, Moissan believed he discovered diamonds from space possessing superior fire and brilliance. After extensive research, it was concluded that Moissan discovered a new mineral. In 1905, it was named Moissanite in his honor.
During the late 1980s, inspired by Moissan’s discovery and by the fact that natural Moissanite is incredibly rare, Charles & Colvard (Nasdaq: CTHR) developed a proprietary process for producing large crystals of Moissanite.
By 1995, Charles & Colvard were the sole source for Moissanite jewels, possessing two worldwide patents.
“Moissanite’s superior diamond-like appearance is incredible,” said Nat Hyman, president of Landau, the nation’s largest accessory boutique with more than 70 stores. “The customer is getting so much more for the money.”
